Project: Exhibit Design | Outdoor Retailer Show
Client: Ahnu Footwear, Atmosphere Studios
Purpose: New Tradeshow Environment to Accommodate Expanding Brand Presence.
Date: January, 2013
Ahnu is an international footwear brand that deftly combines a rugged mystique with feminine flair – a positioning consistently rewarded with market share growth. This year Ahnu needed a new sales environment at the Outdoor Retailer show that reflected this growth. As the primary big move, I designed for them an undulating wall system that served as grand entrance, graphic backdrop, stylish partition, and storage machine all in one – imparting the functionality that was essential disguised as beautiful design.