Project: Brand Identity, Packaging Graphics
Date: 2012 – Present
Chapul is a revolutionary company founded on the premise of introducing insects as food to the mainstream market – a formidable task in need of smart branding identity for sure. In close collaboration with Pat Crowely, Chapul’s Visionary-in-Cheif, we created a bold logo backed by subtle illustrative textures and colors to give Chapul’s breakout product, the protein bar, a sophisticated old-world explorer look. More Chapul to come…
