Project: Traveling Exhibit Design
Client: Innovasis Medical Products and Atmosphere Studios
Date: September, 2012
Spinal implants are small, but the business is big, and Innovasis needed a traveling exhibit that would stand out in it’s industry. With a brand new graphic branding campaign, my task was represent their graphic identity at an architectural scale. Sharp angles and corners, bold colors, impactful lighting, and dynamic three-dimensionality distinguished this exhibit from it’s competitors, and anecdotally grew interest in Innovasis’ services 10-fold. Pictured here is the exhibit installed within a 20′ x 20′ footprint (it spreads into a 20′ x 40′ footprint as well).