Yolka_finalIllustratorYolka_Meikel_Reece__57 Yolka_Meikel_Reece__61Yolka_MatzoBox_1 Yolka_MatzoBox_2Yolka_POPtree_1Yolka_POPtree_2

Project: Packaging Graphics, Point-Of-Purchase Displays

Date: 2012-2013

As an industrial designer, I was originally approached by Yolka Chocolates to design a 3D flat-packable ‘tree’ to display their beautifully ornate chocolate ornaments (pictured in this post below). This final tree display was so beloved, it led to further opportunities to develop branded content for Yolka products, such as the new chocolate matzo bar. Dictated by the large-flat dimensions of the bar, the final package design referenced the small orderly holes found in unleavened matzo crackers, juxtaposed by Tessa Lindsay’s custom Yolka floral pattern – all which done in gold stamp.