Category: Graphics
Chapul
Project: Brand Identity, Packaging Graphics
Date: 2012 – Present
Chapul is a revolutionary company founded on the premise of introducing insects as food to the mainstream market – a formidable task in need of smart branding identity for sure. In close collaboration with Pat Crowely, Chapul’s Visionary-in-Cheif, we created a bold logo backed by subtle illustrative textures and colors to give Chapul’s breakout product, the protein bar, a sophisticated old-world explorer look. More Chapul to come…
Yolka
Project: Packaging Graphics, Point-Of-Purchase Displays
Date: 2012-2013
As an industrial designer, I was originally approached by Yolka Chocolates to design a 3D flat-packable ‘tree’ to display their beautifully ornate chocolate ornaments (pictured in this post below). This final tree display was so beloved, it led to further opportunities to develop branded content for Yolka products, such as the new chocolate matzo bar. Dictated by the large-flat dimensions of the bar, the final package design referenced the small orderly holes found in unleavened matzo crackers, juxtaposed by Tessa Lindsay’s custom Yolka floral pattern – all which done in gold stamp.
Miscellaneous Logos
Project: Graphic Brand Development
Client: Various Organizations
Date: 2011 – Present
Making logos is fun work. And it seems as though everybody needs one these days. Graphic identity is important for start-ups, non-profits, local businesses, even facebook groups, and I’m happy to indulge in my passion for creating brand identity for most anyone who dares to ask. The examples shown here are concepts – some have stuck, some have not.
More to come in this section soon…
Dee’s Cereal Package Concepts
Project: 2059 pebbles and twigs
Client: Pebbles and twigs
Purpose: Kicking ass
Other: Rocking out
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Voyage Vendor – Nissan Parking Competition
PROJECT: Car Sharing Service Concept for Nissan and Designboom’s “Think Outside the Parking Box” Competition
STATUS: Short-Listed for Final Round of Competition Judging
DATE: October, 2009
IN COLLABORATION WITH: Bhavish Bhutavia
Voyage Vendor is a car sharing service that offers a series of custom Nissan Qashqai models built to accommodate a variety of driving experiences. Customers of this service have access to not one, but eight different Qashqai models, each tailored to a different automobile experience.
The service is situated on a building’s ground level and showcased through a dispencing showroom. At the conclusion of the voyage, customers return the vehicle to the rear of the service where vehicles are advanced back into the showroom with the aid of a large mechanical conveyor belt.
The 3% Strategy
Project: Smart Growth Brochure
For: Envision Utah
Role: Graphic Content Development
Date: March, 2009
The 3% Strategy was a campaign to raise awareness of local land-use issues and offer a practical solution for the future of balanced and sustainable growth through policy making. My role was to visualize and produce the marketing image and information graphics that communicated the strategy while making it stand out among typical policy initiatives.
Blueprint Jordan River
Project: Blueprint Jordan River – Graphics and Layout
For: Envision Utah
Date: October, 2009
The Blueprint Jordan River document was the culmination of a two-year long planning effort for restoring a central Salt Lake Valley river. My role as lead graphic designer and illustrator became especially important in the final stages of communication and document delivery.